Project:

Kilometer Studios Visual Identity

Project Category:

Art Direction

Project Timeline:

2024-2025

Services:

Visual Identity

Logotypes

Brand Identity

Description:

During my time at IAMRUNBOX, the company reached a stage where a full rebrand was needed to grow beyond the creative box it had been placed in.


As Art Director, I led the transition and was responsible for shaping the complete visual identity and brand direction for what became Kilometer Studios.

Project:

Kilometer Studios Visual Identity

Project Category:

Art Direction

Project Timeline:

2024-2025

Logos

Logos

01

01

The logo development ran alongside the full rebrand, shaping the visual foundation from early exploration to the final website launch. Its circular structure reflects the rhythm of everyday life. Living, commuting, working, traveling, and repeating. A nod to the products and its use cases.

Services:

Visual Identity

Logotypes

Brand Identity

Description:

During my time at IAMRUNBOX, the company reached a stage where a full rebrand was needed to grow beyond the creative box it had been placed in.


As Art Director, I led the transition and was responsible for shaping the complete visual identity and brand direction for what became Kilometer Studios.

Symbol Logo Construction

Symbol Logo Construction

Wordmark Logo Construction

Wordmark Logo Construction

Color Palette

Color Palette

02

02

The palette is intentionally minimal, avoiding unnecessary variation to keep the identity grounded and consistent. Both light and dark modes were designed to work seamlessly across extensive, information-heavy pages, offering visual flexibility without losing clarity. Every color translates across themes, ensuring full adaptability in any context.

Light Mode

Dark Mode

1.

2.

3.

4.

5.

6.

1.

Background

#FFFFFF

2.

Product Grey

#F6F6F6

3.

Secondary Grey

#E2E2E2

4.

Secondary Text

#B2B2B2

5.

Yellow Accent

#ECC147

6.

Primary Text

#000000

Typography

Typography

03

03

Typography played a central role in making complex, technical content easy to understand. With the brand's products requiring clear feature explanations, readability became a priority. When paired with the color system, the type hierarchy guides users effortlessly, highlighting key details while maintaining a clean, accessible flow.

Font Name:

Mona Sans

Mona Sans

description:

ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ
abcdefghijklmnopqrstuvwxyzåäö
0123456789
!”#€%&/()=©@£$∞§|[]≈

ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ
abcdefghijklmnopqrstuvwxyzåäö
0123456789
!”#€%&/()=©@£$∞§|[]≈

Assets

Assets

04

04

Working within a small team meant finding smart ways to visualize product features without relying on large-scale content production. Custom product illustrations became an efficient solution, capable of explaining, teaching, and standing on their own as strong digital and physical assets, all while reducing the need for extensive photo shoots.

Backpack Models

Pannier Rolltop

Spin Bag 30L

Spin Bag 18L

Everyday Rolltop

Backpack Pro

Physical Use

Digital Use

Website Use

About

sjoberg® is my creative portfolio, showcasing a range of projects I’ve developed both independently and professionally. With a strong passion for design, art direction, and visual storytelling, my work spans diverse styles and mediums, including video, photography, and multimedia design. I approach each project with curiosity and creativity, bringing thoughtful concepts to life through compelling visuals.

Get in Contact!

N: Simon Sjöberg

E: sjoberg.work@gmail.com

P: +46734205589

W: www.sjoberg.work

About

sjoberg® is my creative portfolio, showcasing a range of projects I’ve developed both independently and professionally. With a strong passion for design, art direction, and visual storytelling, my work spans diverse styles and mediums, including video, photography, and multimedia design. I approach each project with curiosity and creativity, bringing thoughtful concepts to life through compelling visuals.

Get in Contact!

N: Simon Sjöberg

E: sjoberg.work@gmail.com

P: +46734205589

W: www.sjoberg.work

1.

2.

3.

4.

5.

6.

Light Mode

Dark Mode

  1. Background

#FFFFFF

  1. Product Grey

#F6F6F6

  1. Secondary Grey

#E2E2E2

  1. Secondary Text

#B2B2B2

  1. Yellow Accent

#ECC147

  1. Primary Text

#000000

1.

2.

3.

4.

5.

6.

Light Mode

Dark Mode

  1. Background

#FFFFFF

  1. Product Grey

#F6F6F6

  1. Secondary Grey

#E2E2E2

  1. Secondary Text

#B2B2B2

  1. Yellow Accent

#ECC147

  1. Primary Text

#000000

About

sjoberg® is my creative portfolio, showcasing a range of projects I’ve developed both independently and professionally. With a strong passion for design, art direction, and visual storytelling, my work spans diverse styles and mediums, including video, photography, and multimedia design. I approach each project with curiosity and creativity, bringing thoughtful concepts to life through compelling visuals.

Get in Contact!

N: Simon Sjöberg

E: sjoberg.work@gmail.com

P: +46 734 205 589

W: www.sjoberg.work

About

sjoberg® is my creative portfolio, showcasing a range of projects I’ve developed both independently and professionally. With a strong passion for design, art direction, and visual storytelling, my work spans diverse styles and mediums, including video, photography, and multimedia design. I approach each project with curiosity and creativity, bringing thoughtful concepts to life through compelling visuals.

Get in Contact!

N: Simon Sjöberg

E: sjoberg.work@gmail.com

P: +46 734 205 589

W: www.sjoberg.work