
The logo development ran alongside the full rebrand, shaping the visual foundation from early exploration to the final website launch. Its circular structure reflects the rhythm of everyday life. Living, commuting, working, traveling, and repeating. A nod to the products and its use cases.
The palette is intentionally minimal, avoiding unnecessary variation to keep the identity grounded and consistent. Both light and dark modes were designed to work seamlessly across extensive, information-heavy pages, offering visual flexibility without losing clarity. Every color translates across themes, ensuring full adaptability in any context.
Typography played a central role in making complex, technical content easy to understand. With the brand's products requiring clear feature explanations, readability became a priority. When paired with the color system, the type hierarchy guides users effortlessly, highlighting key details while maintaining a clean, accessible flow.
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Working within a small team meant finding smart ways to visualize product features without relying on large-scale content production. Custom product illustrations became an efficient solution, capable of explaining, teaching, and standing on their own as strong digital and physical assets, all while reducing the need for extensive photo shoots.
Pannier Rolltop
Spin Bag 30L
Spin Bag 18L
Everyday Rolltop
Backpack Pro
Physical Use
Digital Use






















