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Work

Contact

Work

Contact

Project:

Broloppet 2025 Official Backpack

Project Category::

Product Design & Development

Project Time:

2024-2025

Services:

Product Design

Product Development

Description:

While being employed at Kilometer Studios, we got the oppertunity to develop the official backpack of the Broloppet 2025 Race.


I led the design process from early requirements and concept development to the final product direction, ensuring the backpack aligned with both the event’s identity and the practical needs of thousands of participants.

01

01

List of Requirements

List of Requirements

The backpack had to be cost-efficient while meeting strict sustainability and functional demands. It needed to use low-impact materials, handle Sweden’s unpredictable summer weather, and be reusable long after race day. The design also had to stay lightweight, compact, and unisex—fitting a full change of clothes without adding unnecessary bulk.

The backpack had to be cost-efficient while meeting strict sustainability and functional demands. It needed to use low-impact materials, handle Sweden’s unpredictable summer weather, and be reusable long after race day. The design also had to stay lightweight, compact, and unisex—fitting a full change of clothes without adding unnecessary bulk.

  • Low Price

  • Recycled Materials

  • Water Resistant Material

  • Usable After Race

  • 12-16 Liters

  • Lightweight & Space Efficient

  • Unisex/ One Size

  • Branding & Color + Safety

  • Low Price

  • Recycled Materials

  • Water Resistant Material

  • Usable After Race

  • 12-16 Liters

  • Lightweight & Space Efficient

  • Unisex/ One Size

  • Branding & Color + Safety

02

02

Ideation & Development

Budget limits and strict requirements pushed the ideation toward smart, intentional design. By reducing materials and hardware, every detail had to earn its place. The 12–16L capacity shaped a compact, efficient silhouette that met all functional needs while staying cost-effective.

Budget limits and strict requirements pushed the ideation toward smart, intentional design. By reducing materials and hardware, every detail had to earn its place. The 12–16L capacity shaped a compact, efficient silhouette that met all functional needs while staying cost-effective.

03

03

Concept Approval

Design & Function

The rolltop closure removes the need for a zipper, reducing both cost and production complexity. Using only two G-hooks and stitched loop webbing, the bag gains a fully adjustable opening without extra hardware. Users can roll and secure the top at different heights, keeping the design flexible, minimalist, and budget-friendly.

The rolltop closure removes the need for a zipper, reducing both cost and production complexity. Using only two G-hooks and stitched loop webbing, the bag gains a fully adjustable opening without extra hardware. Users can roll and secure the top at different heights, keeping the design flexible, minimalist, and budget-friendly.

  1. Rolltop Closure, Water Resistance

  2. Two G-Hook Buckles to Close/ Tighten

  3. Elastic Reflective String

  4. Bottom Fabric

04

04

Further Development

Packable Feature

The packable design makes the backpack a versatile, space-saving companion—easy to store, easy to bring, and ideal as a secondary bag for day trips or extra items. It also significantly reduces shipping volume, cutting down on single-use packing materials like polybags.

The packable design makes the backpack a versatile, space-saving companion—easy to store, easy to bring, and ideal as a secondary bag for day trips or extra items. It also significantly reduces shipping volume, cutting down on single-use packing materials like polybags.

  1. Packable Feature

  2. No Need For Induvidual Packaging

  3. Reduce Shipping Size

05

05

Fabrics & Materials

One of the key budget decisions was choosing a fabric that was both affordable and aligned with all customer requirements. The material needed to strike the right balance between durability and functionality.

Polyester

Polyester is versatile, recyclable, and widely available, making it a practical choice for backpacks. Its stiffness, however, can cause creasing or wrinkling when folded, resulting in less smooth folds compared to softer fabrics like nylon.

Polyester is versatile, recyclable, and widely available, making it a practical choice for backpacks. Its stiffness, however, can cause creasing or wrinkling when folded, resulting in less smooth folds compared to softer fabrics like nylon.

400D Recycled Polyester

Nylon

With exceptional strength and a soft, low-crease finish, nylon enhances both durability and packability. Its lightweight nature supports the backpack’s compact, portable design while maintaining a polished appearance.

With exceptional strength and a soft, low-crease finish, nylon enhances both durability and packability. Its lightweight nature supports the backpack’s compact, portable design while maintaining a polished appearance.

210D Recycled Nylon

400D Recycled Polyester

210D Recycled Nylon

06

06

Material Decision

Due to the need for a lightweight yet strong fabric, nylon was selected for this project. Even if a thin polyester had been used, it would have added around 30 grams per bag, resulting in an overall weight increase of 1.26 tonnes across the full production run.


The product’s presentation is crucial, and using nylon helps minimize wrinkles during folding, ensuring the backpack maintains a clean, polished appearance for the user. This insight was a key finding during the sample-making process.


However, the bottom of the backpack required more stability when packed, making a slightly thicker and stiffer polyester an ideal choice for this area.

Due to the need for a lightweight yet strong fabric, nylon was selected for this project. Even if a thin polyester had been used, it would have added around 30 grams per bag, resulting in an overall weight increase of 1.26 tonnes across the full production run.


The product’s presentation is crucial, and using nylon helps minimize wrinkles during folding, ensuring the backpack maintains a clean, polished appearance for the user. This insight was a key finding during the sample-making process.


However, the bottom of the backpack required more stability when packed, making a slightly thicker and stiffer polyester an ideal choice for this area.

Backpack Fabric

210D Recycled Nylon

600D Recycled Polyester

210D Recycled Nylon, 600D Recycled Polyester

Webbing & Straps

Polyester Webbing

Buckles & Details

POM Plastic Buckles

Polyester/ Rubber Reflective Elastic Strings

POM Plastic Buckles, Polyester/ Rubber, Reflective Elastic Strings

07

07

Branding & Wearability

The backpack was developed in collaboration with the “Broloppet 2025” running race, with key stakeholders requesting visible representation on the final product. As a result, the design needed to accommodate multiple logos along with a short explanatory text about the event. These branding elements were essential and integrated as a core part of the visual identity of the backpack.

The backpack was developed in collaboration with the “Broloppet 2025” running race, with key stakeholders requesting visible representation on the final product. As a result, the design needed to accommodate multiple logos along with a short explanatory text about the event. These branding elements were essential and integrated as a core part of the visual identity of the backpack.

  1. Kilometer Studios

  2. Broloppet/ Boozt

  3. Öresundsbron

  4. MAI

  5. Sparta

08

08

Final Product

Fabrics & Material

  • 210D Recycled Nylon

  • 600D Recycled Polyester

  • Non Recycled Polyester Webbing

Size

14 Liters

Weight

192 Grams

Recycled Content

74% (based on weight of the bag)

09

09

Gallery

About

sjoberg® is my creative portfolio, showcasing a range of projects I’ve developed both independently and professionally. With a strong passion for design, art direction, and visual storytelling, my work spans diverse styles and mediums, including video, photography, and multimedia design. I approach each project with curiosity and creativity, bringing thoughtful concepts to life through compelling visuals.

Get in Contact!

N: Simon Sjöberg

E: sjoberg.work@gmail.com

P: +46734205589

W: www.sjoberg.work

Work

Contact

Project:

Broloppet 2025 Official Backpack

Project Category:

Product Design & Development

Project Timeline:

2024-2025

Services:

Product Design

Product Development

Description:

While being employed at Kilometer Studios, we got the oppertunity to develop the official backpack of the Broloppet 2025 Race.


I led the design process from early requirements and concept development to the final product direction, ensuring the backpack aligned with both the event’s identity and the practical needs of thousands of participants.

  1. Kilometer Studios

  2. Broloppet/ Boozt

  3. Öresundsbron

  4. MAI (Malmö Allmänna Idrottsförening)

  5. Sparta

Work

Contact

About

sjoberg® is my creative portfolio, showcasing a range of projects I’ve developed both independently and professionally. With a strong passion for design, art direction, and visual storytelling, my work spans diverse styles and mediums, including video, photography, and multimedia design. I approach each project with curiosity and creativity, bringing thoughtful concepts to life through compelling visuals.

Get in Contact!

N: Simon Sjöberg

E: sjoberg.work@gmail.com

P: +46 734 205 589

W: www.sjoberg.work

Work

Contact

About

sjoberg® is my creative portfolio, showcasing a range of projects I’ve developed both independently and professionally. With a strong passion for design, art direction, and visual storytelling, my work spans diverse styles and mediums, including video, photography, and multimedia design. I approach each project with curiosity and creativity, bringing thoughtful concepts to life through compelling visuals.

Get in Contact!

N: Simon Sjöberg

E: sjoberg.work@gmail.com

P: +46 734 205 589

W: www.sjoberg.work